Privacy Policy

Last Updated: 29 July 2026

1. Introduction

Hainan Lian Trading Group Co., Ltd ("LianGroup", "we", "us" or "our"), registered at Room A29-688, 5th Floor, Innovation Incubate Center Bldg A, Nanhai Blvd 266, Xiuying District, Haikou, Hainan 570314, China, is committed to protecting the privacy of our clients, website visitors, and subscribers. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in connection with our website and services.

By accessing our website (https://liangroupltd.com) or using our services, you acknowledge that you have read and understood this policy. Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time.

2. Data Controller

The data controller responsible for your personal information is:

Hainan Lian Trading Group Co., Ltd
Room A29-688, 5th Floor, Innovation Incubate Center Bldg A
Nanhai Blvd 266, Xiuying District, Haikou, Hainan 570314, China
Email: [email protected]

3. Information We Collect

We may collect the following categories of personal data:

• Provided by You: Name, email address, phone number, company name, and any information you include in messages submitted via our contact form or in the course of engaging our services.
• Live Chat: The content of conversations you have with us through the live chat feature on our website, together with your name and email address where you provide them, and technical data such as the pages you viewed before starting the chat. Chat conversations are recorded and stored.
• Newsletter Subscriptions: Email address and your explicit consent (including timestamp) when you subscribe to our newsletter.
• Automatically Collected: Technical data such as IP address, browser type, and device information collected via cookies when you visit our website.
• From Third Parties: Information from partners or publicly available sources used to verify business credentials or facilitate service delivery.

4. How We Use Your Information and Legal Basis

We process your personal data only where we have a lawful basis to do so under applicable law (including GDPR where it applies). The purposes and corresponding legal bases are:

• To respond to your enquiries (legal basis: legitimate interests / performance of a contract) — when you contact us via our website form, we use your name and email to respond.
• To provide live chat support (legal basis: consent) — where you choose to start a chat, we record the conversation so we can answer your question, follow up if we are unavailable at the time, and keep a record of what was discussed. You are told that the conversation is recorded before it begins, and you are free to contact us by email instead.
• To provide our services (legal basis: performance of a contract) — art brokerage, business consulting, and cultural consulting services.
• To send our newsletter (legal basis: consent) — we send updates on Chinese art, market insights, and cultural news only to those who have explicitly opted in. You may unsubscribe at any time by clicking the unsubscribe link in any email.
• To improve our website (legal basis: legitimate interests) — we use aggregated, anonymised analytics to understand how visitors use our site.
• To comply with legal obligations (legal basis: legal obligation) — where required by law or to protect our legal rights.

5. Third-Party Service Providers (Sub-Processors)

We use the following third-party services that may process your personal data on our behalf:

• Formspree (formspree.io) — processes contact form submissions and newsletter sign-ups. Data is transmitted securely to Formspree's servers and forwarded to our email address. See Formspree's Privacy Policy.
• Live chat providers — we use third-party live chat services to operate the chat feature on our website. Where you use live chat, the content of your conversation, any contact details you provide, and related technical data are transmitted to and stored on the provider's servers on our behalf. These providers may be located outside your country of residence.
• Business partners and overseas collaborators — where necessary to facilitate service delivery, under confidentiality agreements.
• Legal and regulatory authorities — where required by law.

We do not sell your personal data to third parties. Data shared with sub-processors is limited to what is strictly necessary for the purpose stated.

Where this policy refers to a category of provider rather than naming a specific company, we will tell you which providers we currently use on request — please contact us using the details in section 14.

Your data may be transferred internationally. Where such transfers occur, we ensure appropriate safeguards are in place (such as standard contractual clauses).

6. Data Security

We implement appropriate technical and organisational measures — including encryption in transit (HTTPS), access controls, and regular reviews — to protect your personal data against unauthorised access, loss, or disclosure. However, no system is entirely secure and we cannot guarantee absolute security.

7. Data Retention

We retain personal data only for as long as necessary for the purpose for which it was collected:

• Contact form enquiries: retained for up to 2 years from the date of last correspondence.
• Newsletter subscribers: retained until you unsubscribe, after which your data is deleted within 30 days.
• Live chat transcripts: retained for up to 2 years from the date of the conversation. Where a chat leads to an ongoing enquiry, the transcript is retained on the same basis as a contact form enquiry.
• Client service records: retained for up to 7 years to comply with applicable business and tax record-keeping obligations.

8. Your Rights

Depending on your jurisdiction (including under GDPR if you are in the European Economic Area or UK), you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data ("right to be forgotten").
• Object to or request restriction of processing.
• Withdraw consent at any time (where processing is based on consent), without affecting the lawfulness of prior processing.
• Request data portability in a structured, commonly used format.
• Lodge a complaint with your local data protection supervisory authority (for example, the ICO in the UK, or your national DPA in the EU).

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience and analyse traffic patterns. Cookies are small text files stored on your device. You can adjust your browser settings to reject or delete cookies, though this may limit some website functionality. We do not use cookies for targeted advertising.

Our live chat feature sets its own cookies, placed by the third-party provider that operates it. These are used to recognise you across pages and between visits so that a conversation can continue where it left off. If you block these cookies, live chat may not work correctly, but the rest of the website will function normally and you can still reach us by email.

10. Notice to Visitors in the United States

If you are located in the United States, please note the following in addition to the sections above.

• Recording of communications. Conversations conducted through our live chat feature are recorded, stored, and may be reviewed by our team. They are also processed by the third-party provider that operates the chat on our behalf. Several US states require the consent of all parties to the recording of a communication. You are notified of the recording before a chat begins, and starting or continuing a chat indicates your consent. If you would prefer not to be recorded, please contact us by email instead — you will receive the same assistance.
• We do not sell or share your personal information. We do not sell your personal information, and we do not share it for cross-context behavioural advertising, as those terms are used under US state privacy laws.
• Your choices. Regardless of whether a particular US state privacy law applies to us, we will honour requests from US residents to access, correct, or delete the personal information we hold about them, and we will not discriminate against you for making such a request. Contact us using the details in section 14.

11. Third-Party Links

Our website may contain links to external sites (such as partner platforms or social media). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

12. Children’s Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

13. Updates to This Policy

We may update this policy from time to time. The revised version will be posted on this page with an updated "Last Updated" date. For significant changes, we will endeavour to notify active subscribers by email.

14. Contact Us

For any questions, requests, or concerns regarding this Privacy Policy or the handling of your personal data, please contact us at:

Hainan Lian Trading Group Co., Ltd
Email: [email protected]
Contact Form